Shockley Group Inc.

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In Business Since 1995

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About Terry Shockley

Sharing information about Terry Shockley in Ormond Beach, Florida, helps you get to know the man behind two successful businesses. Read Terry's Q&A responses below.

Q. Who am I?
A. I began my career in 1960, first in radio sports and news at stations in Iowa and Illinois, became a Sales Manager and then General Manager at WKOW-TV, Madison, and later President of the Wisconsin Television Network, which included stations in Madison, Wausau, La Crosse and Eau Claire. In 1986, I co-founded Shockley Communications with a single FM station, WOLX, Baraboo/Madison. Seven radio stations in the Milwaukee and Superior markets were added before the acquisition of Wisconsin Television network in 1997. 

In 1998, under my leadership, WKOW-DT, Madison became one of the nation's first high-definition digital-TV stations. I served the industry in such positions as Chairman of the ABC-TV Affiliates Board in 1979, President of the Wisconsin Broadcasters Association in 1981, and President of the Wisconsin Broadcasters Association Foundation in 1990-95. 

In addition to Shockley Group, Inc., I continue to follow my broadcasting passion by serving as Chairman of Armada Media Corporation.

Terry is joined in the business by his wife Sandy. Together, the couple lives by these keys:

  • Integrity Is Important to Us
  • Positive Attitude Is Important
  • Persistence & Determination Are Omnipotent
  • We Like to Have Fun
  • We Give Praise
  • We Are Open & Honest
  • Selling Requires Passion
  • Performance Vs. Promise Is Essential
  • Look for Achievement & Excellence Every Day
  • Performance Is Lifelong

In Business Magazine

Terry's election as a charter member of the Executive Hall of Fame by Madison's official business publication, as published by "In Business" magazine, resulted from many outstanding attributes:

  • Strong Ethical &
    Employee-Friendly Business Culture
  • A Record of Innovation
  • Non-Profit Charity Work
  • Strong Leadership
  • Involvement in Professional Associations (Local, State, National, & International)
  • Legacy—Terry is a giver. As a role model, he has insight, encouraged and praised the efforts of his teams.